Viral Marketing for Writers

When I was at the Writers at Work conference someone (I think it was Julianna Baggott but it may have been Terrell Dougan) referenced this youtube clip as a way of grassroots marketing. This woman, Kelly Corrigan, author of The Middle Place, had a very soft opening for her book. But after that she made this clip she and attracted over 4 million hits, her book launched to the NYT bestseller list. I watched it out of curiousity and ended up thankful for my own group of friends, but also wanting to buy her book. Brilliant. And as an aside, I'm glad that 4 million other women out there have what I have with their friends, I'd be lost without it.